Permissionless 2022

I had received a call from my wonderful friend Meghan Gardler, Director of Marketing & Communications at Balancer, one evening when I was on a work trip in LA. It went something like this- “Selena! We want to throw the most memorable and extravagant party for Permissionless this year… and we would like it to be on a mega-yacht. I thought who better to ask to hop onto this project than you. You in?”. I thought.. Are you crazy, of course I’m in!!

This two month project was led by Eventralized in all its efforts- including venue scouting, food + drink selections, music, registration, flyer and menu design, and other sourcing (security, equipment, etc). The goal was to showcase the partnership between five sponsors- Balancer, Polygon, Aave, 1inch, and Blocknative- all Web3 companies. Their mission was to produce an evening full of entertainment for their clients, partners, and friends to join networks and ideas with one another.

This party took place on the Seafair yacht in West Palm Beach and was filled with music and dancing- alongside a panoramic view of Florida’s sea and lights. Each guest was given custom branded Balancer Ray-Bans and custom branded Aave tote bags, with t-shirts and other swag from remaining sponsors. Explore this event for yourself down below!